The National Land Survey Program (NLSP) is conducted by Researchfour Pty Ltd and its supporting partner
Charter Keck Cramer.
Colin Keane – Researchfour Pty Ltd
Director of Researchfour Pty Ltd
Director of National Land Survey Program (NLSP)
Mobile: 0418 342 988
Robert Papaleo – Charter Keck Cramer
Level 19, 8 Exhibition Street Melbourne, Victoria, 3000
Mobile: 0418 327 574
Data cubes are a major output from the NLSP. Data cubes contain information which can be easily used to value add existing in-house models or to develop custom built property information reports.
The NLSP is based on information about individual lots offered to the market by residential land developers. The primary NLSP data base is then used to produce a range of strategic and operational research products.
Periodic research reports are produced using the NLSP primary database. The standard NLSP report provides customers with a range of performance metrics, as well as choice, when it comes to level of detail. Reports have been designed to accommodate different research budgets.
The NLSP provides a consulting service to those customers wanting a targeted response to a specific project and or idea. The applied learnings from the NLSP provide a higher level of comfort around decisions and direction.
The NLSP team are capable of delivering presentations with content that can facilitate in-house and industry workshops. Business planning, market overview, product and industry trends.
The National Land Survey Program (NLSP) provides current and comprehensive market intelligence pertaining to the ongoing performance of the nation’s major Greenfield land markets.
The National Land Survey Program (NLSP) has been monitoring the performance of the nation’s major new land markets since 2007.
The NLSP monitors the performance of individual land estates on a full time basis, with official reports published quarterly.
Performance tracking involves monitoring the timing and profile of new product being released by land estates.
Individual lot details are collected by Researchfour Pty Ltd and are then used for the production of standard and customised research outputs.
The National Land Survey Program (NLSP) is a proprietary database of Researchfour Pty Ltd. No third party data is used within the NLSP.
The National Land Survey Program is based on collecting real time data pertaining to the performance of the nation’s major Greenfield land markets.
This market data provides significant opportunity to better understand how this sector operates. From knowing which land estate is performing better, direction of pricing, product trends, future supply lines, market share by developer, forward market conditions for the building sector and broader implications for both the finance and planning industries.
Contact the NLSP if you would like to know how to access the full range of data and insights produced by the NLSP.
Latest Market Snapshots
Table of Contents - Full Geelong Report
The full Geelong report as at the September 2016 quarter can be purchased by emailing firstname.lastname@example.org
This is the table of contents for the full report which is priced at $525+GST.
Geelong - September 2016 Public Handout UDIA
Download the public version of the Geelong new land market report for the September 2016 quarter. Colin Keane presented the key findings at the recent Geelong UDIA chapter lunch.
For a full report download the table of content and or email email@example.com
Geelong Land Market
The Geelong land market has now been fully incorporated within the NLSP. I have been monitoring the Geelong market since 2005, however the market was dropped from the survey in 2011. The June 2016 survey is the second official survey of the Geelong market.
Top5 Selling Land Estates - June 2016
The National Land Supply Program (NLSP) is currently monitoring in excess of 1,000 land estates from across Australia. This is the Top 5 selling estates.
National Land Market Outlook
The performance of the national residential land market is likely to weaken over the 2016 year.
UDIA VIC Research Breakfast
Colin Keane will be presenting the latest research from the NLSP March 2016 survey.
UDIA Research Breakfast Presentation Colin Keane
Colin Keane research breakfast presentation for the UDIA November 2015.
HAS MELBOURNE RESIDENTIAL LAND MARKET PEAKED?
Has the Melbourne residential land market peaked? Where to from here?
The Urban Development Institute's Research Breakfast will feature the National Land Survey Program’s latest report (September 2015 quarter) on Australia’s greenfield market.
Melbourne land sale volumes for the September survey hit a new record. Melbourne sold more land than the Perth and South East Queensland markets combined.
The result was driven by record sales from across most of the Melbourne sub markets. The ability for Melbourne residential land projects to deliver record high volumes has been due to large number of trading estates, competitive pricing and solid stock levels.
With other major greenfield markets beginning to slow there are a number of key considerations for Melbourne.
• The September quarter is the third quarter of well above average sale volumes for Melbourne.
o What is the outlook for sale volumes?
o What has underpinned a doubling of sales within 9 months?
• Melbourne has the most affordable land when compared to Perth, South East Queensland and Sydney.
o Melbourne lot pricing is $40,000 cheaper than Perth and SEQ, while being $200,000 cheaper than Sydney.
o Can Melbourne now begin to lift prices and if so by how much?
• If demand remains high, what will be the impact on the product mix? The Perth market responded to strong levels of demand via dramatically reducing the size of its average house block to 350m2. Under the current market setting, this has now become a barrier to generating sales. Will Melbourne follow the same pattern?
Colin Keane, Director at Research 4 and the National Land Survey Program will present an overview of the Melbourne market combined with market scorecards for each of Melbourne’s greenfield sub markets.
Additional insights as to the direction and performance of the nation’s major greenfield markets will also be included.
UPDATE: SYDNEY METRO SEPTEMBER 15
The Sydney residential land market is still trying to find its price ceiling. The NLSP Sydney survey team is finding that major projects are still pushing prices higher using; conventional step change pricing techniques and open ended auctions. There seems to be a high representation of "pricing fatigue";more projects are openly dismissive of general inquires and are very reluctant to provide traditional customer service. In short the sales process on offer from NSW projects is cold and matter of fact.
UPDATE : MELBOURNE LAND SALES - JUNE 2015 QUARTER
Melbourne has been known to be a big hitter when it comes to churning out backyards, however the preliminary results for the current quarter, may surprise some. The Melbourne results from the National Land Survey Program will be published this month. [Colin Keane]
UPDATE - PERTH LAND SALES - JUNE 2015 QUARTER
The Perth numbers are raising a few eyebrows within the Researchfour WA survey team. The Perth market seems to be responding to changing conditions is a very considered fashion. The final NLSP results for Perth will be published later this month. [Colin Keane]
UPDATE - SYDNEY LAND SALES - JUNE 2015 QUARTER
Sydney land sales for the June quarter are now being finalised. Interesting times ahead for this market. When a 28 year old taxi driver and his wife are thrilled to have been able to secure a $550,000 piece of dirt in some far flung part of the metro map- you know somethings wrong. [Colin Keane]
Melbourne UDIA Research Breakfast
NLSP Presentation for the May UDIA research breakfast.
National Land Market Elevator
Research from the NLSP shows the relationship between land sale volumes and underlying demand for greenfield land. [Colin Keane]
Perth land markets -“Selling off the backyard to drive margin”.
The use of smaller lots across greenfield markets is reaching a point, where there will need to be a major shift away from detached housing, toward medium density product. This shift will mark the end of a long history of family homes with backyards. [Colin Keane]
NLSP & RBA Statement on Monetary Policy
May RBA Statement on Monetary Policy now using headline findings from the NLSP - Page 44.
UDIA November 2014 presentation extract-Melbourne
An extract from the full Melbourne UDIA November Research Breakfast. The presentation covers the national land market and the Melbourne market. This is an extract.
Example of a NLSP spatial map for greenfield land supply.
An example of the mapping work undertaken by the NLSP covering land supply. The NLSP covers the majority of Australia's new land market, in addition to performance metrics, land supply assessments are undertaken.
Example of NLSP Master Plan Community rating process
The NLSP monitors the performance of the nation's major greenfield land markets. The NLSP has been building a rating tool for projects in order to provide greater insight.
Overview of the project rating process
Provides and overview of the project rating process employed by the NLSP. The aim is to better understand the components which drive successful residential projects.
Example of movement data for greenfield markets
A simple example showing where people moving into a greenfield market come from. The NLSP employs movement data to better understand the types and volume of customers taking up new land product.
Example of market performance matrix
Example of a performance matrix for the Melbourne market. Performance matrix's can be used to show the performance of Developers, Markets, Project types and product types over time.
Dec 2015 Reports Published.